while. We'll begin with a quick run-through of the different types of psat scores, then get into how you can figure out how your score compares to that of other students. Think of your opening sentence or paragraph as the hyperlink on your favorite news website. When you only have a small number of users, you can sometimes get away with doing by hand things that you plan to automate later. If you have 100 users, you need to get 10 more next week to grow 10 a week. It can be helpful to have your essay reviewed by another person to check on typos, etc., but the beauty of a good essay is that it captures the tone and personality of the applicant. What founders have a hard time grasping (and Steve himself might have had a hard time grasping) is what insanely great morphs into as you roll the time slider back to the first couple months of a startup's life.
Steve wasn't just using "insanely" as a synonym for "very." He meant it more literally that one should focus on quality of execution to a degree that in everyday life would be considered pathological. The essay is not a vocabulary test! Partly because you can usually find ways to make anything scale more than you would have predicted, and partly because delighting customers will by then have permeated your culture.
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It's easy to see how little launches matter. Build them a microcomputer, and suddenly they need to run spreadsheets on it, because the arrival of your new microcomputer causes someone to invent the spreadsheet. Stripe is one of the most successful startups we've funded, and the problem they solved was an urgent one. I have never once seen a startup lured down a blind alley by trying too hard to make their initial users happy. While this might seem daunting at first, look at it as an opportunity to write about something you care about, rather than what you think the Admissions Committee wants to hear. What will impress the admissions team? Back when hardware startups had to rely on investors for money, you had to be pretty convincing to overcome this.